When talking about sustainability we must ask two questions; what is being sustained and why sustain it? Too often we are trying to sustain systems that no longer serve us and the planet. In this context, sustainability has meant sustaining production and consumption, yet doing so more efficiently. There is no rethinking of the whole system, and what production and consumption can be eliminated or reduced. Often sustainability is reduced to greenwashing, while corporations over-produce and encourage over-consumption.