Jaime Roberts
1 min readNov 30, 2022

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This is a political question, not a question of production and consumption.

Marx said 'there is no production without need, but consumption recreates the need'. Meaning production requires a creation of 'false needs' in consumers. This is achieved in modern times by advertising and making people 'desire' products. I call this the 'capture of desire'.

This Marxist belief permeates left Democratic politics and government (and the U.N.). They believe in a postcapitalist world where production is controlled by consumption. To do this, a bureaucratic state must control consumption. The state must work hand-in-hand with corporations who produce products.

To give an example, California tries to control water consumption instead of just building more reservoirs. There is enough water that falls in the mountains in the winter to completely supply California, but this is not being captured. California has not upgraded its water infrastructure in almost 40 years, yet the population has doubled in that time. Instead the Democratic government tells people to conserve water because we are in a drought. This is a lie. A lie to exert control over consumption.

A postindustrial/postcapitalist world needs a bureaucratic state that controls consumption.

If climate change was real, (not saying it isn't), the government should be building more water infrastructure to create resilience, not telling people to reduce consumption.

So when you look at the need to control consumption, it is a political philosophy, not a good response to climate change.

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Jaime Roberts
Jaime Roberts

Written by Jaime Roberts

Architect writing about environmental design in an age of climate change.

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