I’m making several hundred dollars a month from YouTube. If you are a writer social media offers platforms for getting your ideas out there. The money comes from monitizing a book or business outside of YouTube and using the site to sell your external product. This is why YouTube is a good strategy for writers. Google drives all video content to YouTube, so if someone is searching keywords your content will come up.
I recently heard Michael Schellenberger say he made half a million dollars last year on Substack, and is in line to make a million this year. I think this model may be the future for many writers. Certainly, many YouTube creators are creating their own platforms like Nebula where they get a bigger stake in revenue.